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Collection of skincare products in amber glass bottles and jars with white labels, displayed on a pale pink background, showcasing Willow & Birch's eco-friendly packaging.

OUR INGREDIENTS 

At Willow & Birch, we handcraft vegan skincare using high-quality, plant-based ingredients. Each one is carefully chosen for its skin-loving benefits and to reflect our commitment to ethical, sustainable beauty.

Bakuchiol

Bakuchiol is a plant-based ingredient often used as a gentle alternative to retinol. It helps improve the appearance of fine lines, uneven skin tone, and texture while supporting smoother, healthier-looking skin. Suitable for sensitive skin, it helps promote a radiant complexion without the irritation often linked to traditional retinol

Coenzyme Q10

Co-Enzyme Q10 is a powerful antioxidant naturally found in the skin. It helps protect against environmental stress while supporting skin elasticity and firmness. It can help reduce the appearance of fine lines and leave skin looking smoother, brighter, and more refreshed

Bisabolol

Bisabolol is a soothing ingredient naturally derived from chamomile. Known for its calming properties, it helps reduce the appearance of redness and irritation while supporting soft, comfortable, healthy-looking skin. It is especially beneficial for sensitive or delicate skin types

Eco Marine Algae Extract

Eco Marine Algae Extract is rich in vitamins, minerals, and antioxidants that help hydrate and nourish the skin. It supports skin softness and elasticity while helping to protect against environmental stressors. Skin is left feeling refreshed, smooth, and revitalised

Skin Smoothing Complex

Remodelling Intense is an advanced active ingredient designed to help improve skin firmness and elasticity. It supports smoother, more toned-looking skin while helping to reduce the appearance of fine lines and loss of firmness for a more youthful-looking complexion.

Stearic Acid

Stearic acid is a natural fatty acid from plant sources like Coconut or Shea butter. It softens and smooths skin and hair, forming a protective barrier to lock in moisture. In cleansers, it helps remove dirt and oil without stripping natural moisture. It also improves hair manageability.

Cetyl Alcohol

Cetyl alcohol is a fatty alcohol derived from natural sources such as coconut. It works as an emollient in skincare and haircare, softening and hydrating while locking in moisture. In haircare, it helps reduce frizz and improve manageability.

Magnesium Chloride

Magnesium chloride is a naturally occurring mineral commonly used in magnesium body sprays and wellness products. It is valued for its soothing and relaxing properties and is often used to help support tired muscles and overall wellbeing. It also helps leave skin feeling refreshed and hydrated

Plant Based Carrier Oils

Plant-based carrier oils are rich in essential fatty acids, vitamins, and antioxidants that help nourish, soften, and protect the skin. They support the skin’s natural barrier, lock in moisture, and help leave skin feeling smooth, balanced, and healthy-looking. Each oil offers its own unique benefits while working gently with the skin.

BTMS 25

BTMS-25 is a conditioning emulsifier derived from natural plant oils like Rapeseed. In skincare and haircare, it works as both a gentle conditioning agent and emulsifier, softening skin and detangling hair while locking in moisture.

Tocopherol

Tocopherol, commonly known as Vitamin E, is a powerful antioxidant derived from plant oils like Sunflower or Wheatgerm. In skincare and haircare, it protects against free radical damage, promotes healing, and helps retain moisture. Tocopherol also enhances product stability by preventing oils from oxidising, making it beneficial for maintaining freshness in formulations.

Sodium Cocoyl Isethionate

Sodium Cocoyl Isethionate is a mild, sulfate-free surfactant derived from Coconut oil. In skincare and haircare, it creates a rich, creamy lather that gently cleanses without stripping moisture. It's ideal for sensitive skin, providing a soft, smooth after-feel while maintaining the natural moisture balance of both skin and hair.

Cocamidopropyl Betaine

Cocamidopropyl betaine is a gentle surfactant derived from Coconut oil. It helps cleanse skin and hair by creating a rich, foamy lather while being mild and non-irritating, making it ideal for sensitive skin. It also conditions and enhances the texture of products, leaving skin soft and hair more manageable

Phytokeratin 

Phytokeratin is a plant-derived protein that mimics the structure of natural keratin found in hair. In haircare, it strengthens and repairs damaged hair, enhancing elasticity and shine. It helps improve moisture retention, making hair smoother and easier to style. Additionally, Phytokeratin can provide a protective barrier against environmental damage, promoting overall hair health.

Panthenol 

Our plant-based Panthenol, also known as provitamin B5, is derived from natural sources like plants. In skincare and haircare, it acts as a humectant, drawing moisture into the skin and hair, which helps maintain hydration. It also promotes softness and smoothness while improving the overall texture and appearance of products. Additionally, Panthenol supports hair strength, shine and reducing breakage.

Vitamin C 

Vitamin C, also known as ascorbic acid, is a potent antioxidant commonly derived from fruits like oranges and strawberries. In skincare, it brightens the complexion, evens out skin tone, and boosts collagen production, helping to reduce the appearance of fine lines and wrinkles. It also protects against environmental damage and promotes healing. 

Pumice Powder

Pumice powder is a finely ground volcanic rock that is often used in skincare. In exfoliating products, it provides gentle physical exfoliation, helping to remove dead skin cells and promote smoother, softer skin. It also aids in unclogging pores and can improve circulation.

Essential Oils 

Essential oils are concentrated plant extracts obtained through distillation or cold pressing. In skincare, they offer benefits such as anti-inflammatory and antibacterial properties, enhancing skin health and vitality. In haircare, they stimulate the scalp, strengthen hair, and provide nourishing support while adding a pleasant fragrance. Each essential oil has unique benefits, making them versatile in formulations.

Butters

Natural butters like Shea, Cocoa, Rosehip, and Coconut are rich in fatty acids and vitamins. In skincare, they deeply moisturise, nourish, and protect the skin, promoting softness and elasticity. They also help soothe irritation and support skin healing. In haircare, these butters provide hydration, reduce frizz, and enhance shine, making hair more manageable and healthy.

Plant Wax

Candelilla wax and other plant waxes, such as Carnauba wax, are natural thickening agents derived from plant sources. In skincare, they provide a protective barrier, helping to lock in moisture while giving products a smooth texture.

Epsom Salt

Epsom salt, or Magnesium Sulfate, is a natural mineral often used in bath products to soothe sore muscles, reduce inflammation, and promote relaxation. It helps detoxify the skin, improving texture and reducing swelling, making it a popular choice for soothing baths and body treatments.

Salts

Dead Sea salt and Himalayan pink salt are mineral-rich salts known for their therapeutic benefits. They exfoliate, detoxify, and improve skin texture while soothing sore muscles and reducing inflammation. Often used in baths and scrubs, they provide a relaxing experience and nourish the skin with essential minerals.

Zinc Oxide

Zinc oxide is a natural mineral used in skincare for its protective and soothing properties. Additionally, Zinc Oxide helps calm irritation, promotes healing, and is often included in formulations for deodorants and products for acne-prone skin due to its anti-inflammatory effects. It provides a barrier that keeps skin hydrated and protected. 

Clays

Kaolin clays, including Brazilian Yellow and Purple and Moroccan Red Rhassoul clay, are natural minerals that cleanse and exfoliate. In skincare, they absorb excess oil and unclog pores for a brighter complexion. In hair care, they cleanse the scalp, enhance texture, and reduce dandruff while nourishing and strengthening both skin and hair.

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